(4) After this, a response action is triggered, whether email list it be dismissal, negative, positive, purchase, and so on. (5) Concluding the action email list, feedback from the receiver to the sender is sent, which must also go through the 'noise' or interference factor before the sender can use the data. Different elements of the promotional mix approach email list this cycle in different ways.
For example, personally selling is effective because it completes the email list cycle entirely in almost one transaction, whereas Public Relations campaigns are slower and can experience high amounts of noise. Developing Effective email list Communication (1) Identify the target audience (2) Determine the objectives and goals of the communication message (3) Design or encode the email list message creatively, catered to what would spark the interest of the target audience.
(4) Select appropriate channels (5) email list Establish a budget for this message so as to determine best use of resources (6) Determine which elements of the promotional mix to utilise (7) Measure results (8) Manage the IMC system (9) Collect data on this experience to email list improve the next message Reach and Frequency When it comes to marketing communication strategy, reach and frequency are the two main factors that must be decided upon.