But it still wasn't enough. The damage had been done Email Database and the advertiser was simply not confident enough in the medium or felt it was not the best way to invest media dollars. But newspapers can still excite advertisers once again. I always felt that the smartest way to sell newspaper website media would be to offer bundled packages for the larger print Email Database advertisers. Provide homepage or front page "take-overs" for a whole day and treat it like a premium position in a newspaper.
Build the packages so that the online cost looked like Email Database ROI for the large advertiser to compensate for lost print circulation. In other words, the Email Database newspapers would be saying, "we know some of our readers are moving from print to online so if you spend X amount in print we will supplement with our websites." Newspapers are still struggling to generate Email Database enough revenue from their websites to support their current business model.
Protecting Content It never seemed to cross the minds of Email Database publishers that once that website was up and offered to readers for free, that they would in fact be giving away their product. However, in their defense, it was hard to imagine (except for the Wall Street Journal) anyone would pay to read content on a website. It was a Catch 22 scenario. If they Email Database charged people to read their websites, too few people would subscribe and the website would not generate enough traffic for decent ad revenue and by opening it up for anyone .